I read a tweet from Blogadda about a contest ‘Black is Beautiful’, where we had to blog about 5 black things that we desire and why and not just that we were given an opportunity to sign up for #WhatTheBlack to expect the unexpected experience and prepare to be surprised!
Every day for 4 days, shortlisted bloggers will receive an item at their doorsteps from the July 30th onwards, talk about it and play with friends on Facebook and Twitter. Make them jealous and guess #WhatTheBlack is coming up next?
The whole idea excited me and I immediately applied and crossed my fingers. Not just one but I wrote 3 blog posts (in all 15 black items) which I really look forward to have.
I had no bound for my happiness, when I received an email from Blogadda stating that I was shortlisted towards #WhatTheBlack to expect the unexpected experience and consequently started my wait to receive the surprise items.
Day1, 30th July 2014
The first clue was to arrive at my doorway. I started my wait from morning 10am. I checked the doorbell and entrance many times because I didn’t wanted the courier guy to miss my home for any reason. I logged on twitter and saw the downpour of pictures of the first clue and tweets from bloggers who had received it. As I had told everyone at home about #WhatTheBlack we started discussing our own guesses on what would be the first item. Only when the clock struck 6pm, my doorbell rang and the little black box was in my hand. I opened the box and found a black egg filled with chocolate as clue #1. The first thing which came in my mind, is this an Easter egg? I pealed the seal to find chocolate in it, pure dark black form. Egg also means new life, so was something new being launched in the market?
Day2, 31th July 2014
I received the second clue at night 11pm. It was a black newspaper filled with news about stuff turning black and the black egg (clue #1) was the headlines. The newspaper had egg story which made me understand that there is a link between both the clues and I had to crack the mystery. All items possible and not possible came in my mind such as cereals, diet food, nail polish, drinking cocoa, biscuit, lipstick, tea, coffee, oil, cream, anti-aging product, face wash, pencils, mobile phone, laptop, tablet PC. With 2 clues out, I just could not wait for the next day to get the clue #3.
Day3, 1st August 2014
I broke my head and family member’s heads to guess what could be today’s clue, I waited anxiously for the doorbell to ring and it rang at afternoon 3pm. The clue was a black paper cup and a black tissue. I had known the clue by 1pm as I had checked for the updates on twitter. Tissue papers are used a lot by dentists; this idea struck me with some dental related product. May be a tooth paste, but in black! I was sort of sure that the final product is black toothpaste or something related with teeth. I logged on twitter in the night and found #WhatTheBlack is and to my amazing surprise, I was so close and almost right. #WhatTheBlack is the Colgate Slim Soft Charcoal Toothbrush.
Day4, 2st August 2014
The doorbell rang at 9am to my astonishment. My black box arrived very early and I knew it had the new Colgate Slim Soft Charcoal Toothbrush. With the toothbrush in my hand, I put all the clues in an order (according to the days I received them) and I understood the marketing plan of Colgate. Awesome!!
A black chocolate egg (Clue #1) causes decay in the teeth. A black newspaper (Clue #2) speaks about the importance of treating tooth decay. A black paper cup and tissue (Clue #3) are found in dental hospital; both are required during the treatment. The final product had to be a toothbrush with some special quality which would prevent decay and also be ground-breaking in oral care. With lime, salt already in oral care world, now charcoal enters.
I have a very long association with dentist(s), since I was 14. I had got my teeth corrected, unwanted teeth removed, decay treated and teeth scaled. I follow strict guidelines for good oral care of my teeth and mouth because I feel to have clean teeth and gums that aren’t irritated or inflamed are probably one of the best things you can do for your face.
I am now using the new BLACK, the Colgate Slim Soft Charcoal Toothbrush. I found the narrow handle of the slim soft very easy to hold and its flexibility around my mouth. The bristles on the slim soft feel much softer and gentler on my gums than my old brush. And as someone who likes to try new things or be different in some ways, this Charcoal option really appealed to me (after brushing you won’t end up with black teeth).
This blog post is a part of #WhatTheBlack, an activity by BlogAdda